Our Story

It started some 50 years ago, with the heroic conquering of the arid terrain of the Negev Desert, and turning it into a flourishing garden, despite the absolute lack of fresh water. In time, a large subterranean reservoir of brackish water was discovered. The reservoir allowed for the plantation, on virgin soil, of Halutza olive orchards. The salt water is the orchard’s only source of irrigation. We believe that the Halutza orchards, in excess of 150,000 trees, are the largest of their kind in the world. The tough climate of the Negev Heights demands around the clock intensive care of the orchard. The Olive trees respond in an exceptional manner to this loving treatment, and bare larger, juicier and tastier fruit, earlier than expected. The Halutza Olive Oil olives are plump and intact. They are carefully selected, picked and transported to the modern mill, which is located right on the premises, under strict supervision, to ensure proper conditions and preservation of their special qualities. The production process is performed observing the most hygienic conditions. The Extra Virgin Olive Oil is made from selected olives, without resorting to heat treatment commonly used to increase yields artificially.